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Greetings!

This LibGuide is designed to assist you with finding information to conduct a SWOT analysis for a firm.  There are a couple things to keep in mind before selecting a company.

You will find much more on publicly trade companies than you will on privately held firms.

The Library Databases will have SWOT reports for many, but not all, of the companies traded on the major exchanges.  If there is not a SWOT report available for your corporation, you you can still search for SWOT information about that company by AND-ing the firm's name with appropriate subject terms such as:

BUSN 115

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