Marketing Subject Guide

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Definition

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organizational objectives.

Bennett, P. D., (1995). Dictionary of marketing terms. Lincolnwood, Ill., USA: NTC Business Books.

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Terms to Search

brand name products, communication in marketing, consumer behavior, direct marketing, green marketing, industrial marketing, internet marketing, market segmentation, market surveys, marketing, marketing planning, new products, physical distribution of goods, pricing, product life cycle, professions marketing, service industries, social marketing, target marketing

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