Marketing Subject Guide

Announcements

LIBRARY LEARNING LECTURES

  • The DeVry Library offers a series of Live Library Learning Lectures. These  videos and tutorials to help you  master a variety of library skills and knowledge.   Click here to learn more.

Definition

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organizational objectives.

Bennett, P. D., (1995). Dictionary of marketing terms. Lincolnwood, Ill., USA: NTC Business Books.

http://proxy.devry.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&AuthType=url,cookie,ip,uid&db=nlebk&AN=8920&site=eds-live

Terms to Search

brand name products, communication in marketing, consumer behavior, direct marketing, green marketing, industrial marketing, internet marketing, market segmentation, market surveys, marketing, marketing planning, new products, physical distribution of goods, pricing, product life cycle, professions marketing, service industries, social marketing, target marketing

Ask A Librarian

Click here for information about the Ask A Librarian Service

Chat with a librarian

Email a librarian and receive a response within 24 hours

Knowledge Base search a series of commonly asked questions by topic keyword or course number

Telephone a librarian (available during their office hours)