The Business Planning Seminar is the MBA program capstone course. Students work in teams to formulate, research, and develop a written business plan for a start-up venture. The plan comprises sections on management, marketing, operations, and financing, including five-year financial projections for the new business.
This LibGuide will highlight the library resources that address your course and project assignments.
Articles on concepts, topics, individuals, and companies: ABI/INFORM and EBSCO
Company information: Business Source Complete and LexisNexis
Definitions or examples of concepts: ABI/INFORM, Credo Reference, and EBSCO
Industry information: Plunkett Research Online and IBISWorld
Market information: Standard Rate & Data Service and Statistical Abstracts
Links to several useful websites. Their synopsis will guide you toward understanding how the link is useful.
A sampling of specific journals from a library resource on the topic of the course. Reading current articles helps keep you abreast with changes in the field.
A display of related books.
Click on the link for established search results.
Keyword v Subject searching
Keyword searching is when you begin with words you know. As you see results and learn more about your topic your vocabulary will increase. This is the start of moving from keyword searching to subject searching. Articles will have many words. Keyword searches bring back results on all those articles containing the words you've used.
A subject is an indexed term. Each article has only a handful of subjects; they indicate what the article is really about. A Subject search will return results that are focused on the subject.